The written word is powerful and profitable. A company blog not only makes a connection between your business and your target audience but it serves a marketing tool. How, exactly? Keep reading to find out why blogging is a game-changer.

A Company Blog Increases Visitor Traffic

Did you know that businesses that blog get 55% more traffic than blogs that don’t? The reason for this is that a blog increases your visibility on search engines which drives organic traffic to your website. Of course, you can’t expect to churn out a couple of posts once in a blue moon and expect a boom in leads and conversions. You need to consistently post search engine optimized content to see results.

A Blog Helps Sell Your Products or Service

A blog allows you to provide in-depth information on how your product or service will benefit your prospective customers. Therefore, blogging is a great way to help move your target customers along in the buying process. In fact, B2B marketers rated blog posts as the most effective method of demand generation in the interest or awareness stage of the sales funnel.

Blogs Create a Stronger Social Media Presence

You may not realize it but blogging is a simple way to strengthen your social media presence. How? You’re creating content your audience will potentially share on social media networks like Facebook, Instagram, and Twitter. This essentially this exposes your business to even more people that may be interested in what you have to offer.

So long the days of racking your brain for new content to post on your social media. Promoting your new blog posts is an easy way to increase your social media output and grow your connection with followers.

Blogs Help Grow Your Email List

An email marketing strategy is useless without a lead magnet. If your blog content is engaging and informative, it will encourage your visitors to sign up for your email list to get updates on new posts. In the same way, awesome blog content will make them interested in your newsletters. As we all know, or should know, your email list is gold. And the more it grows, the greater the chance of conversions. Now, are you starting to see the marketing power of blogging?

Blogging Establishes Authority in Your Industry

Let’s face it, no one is going to buy a product or service from someone they can’t trust. By producing informative content relevant to your industry you’re creating trust between you and your prospective customers. Essentially, your blog content assures visitors that your business is credible.

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If blogging isn’t a part of your marketing strategy, it should be. Ready to discuss your blogging needs? Let’s brainstorm together!